Top Marketing Automation Examples to Save Time & Money in Your Business
By Nathan Weill · November 7, 2022
Stop choosing between meeting with potential clients and executing that great marketing idea.
Stop wondering if your emails are reaching prospective clients when they are ready to act.
Stop repeatedly bugging your customers for constructive feedback and online reviews.
It’s time to make your life easier by unleashing the power of automation. Keep reading to learn about top marketing automation examples that you can implement in your business.
Benefits of Implementing Marketing Automation Ideas
There are many benefits to automotive marketing task, including:
- Boosting consumer-to-brand loyalty
- Allowing you to retain valuable employee time and increase productivity
- Ensuring accuracy of lead communications and targeted recipients
- Providing you with data analytics to find better leads and optimize future marketing campaigns
- Potentially achieving 86% higher open rates than manual marketing
When making the decision to purchase an item or utilize a service, customers will rely on either online data and reviews or on personal referrals. Therefore, it’s important to optimize both your online presence and customer experience.
- Are your website and social media content up to date and relevant to your target market?
- Are your customers thrilled with their experience – and do they share their thoughts with others?
Ensuring the answer to these questions are a resounding YES requires having a strong marketing system in place. However, implementing it can take an incredible amount of time and money – time you and your team could be spending on the practical aspects of your business, and money you wish you could throw into the profit bucket. Yet, these are vital to establishing a stable lead flow, retaining current customers, and generating steady lead referrals.
Top Marketing Automation Examples
The best way to reach potential customers without skimping on content quality or wasting valuable manpower is by implementing automation. Using a tool like Zapier and integrating with your daily apps can help save you time and resources. Here are some marketing automation examples that can make all the difference to advancing your business.
Finding The Right Audience
Smartly automating the lead mining process will cut out wasted time on irrelevant targets and organize your lead database for future use.
- Lead Magnets – Do you have a lead magnet luring online visitors to provide their email address in exchange for savings promotions, industry guides, or raffle entry incentives?
Grabbing the contact information of these leads automatically is a great way to create a qualified lead database, but getting in touch with them can be very time consuming.
By setting your email service provider to automatically send a welcome email sequence to all contacts after downloading your lead magnet, prospective clients will move along the sales process with no manual effort. - Social Media Automation – Is relevant content consistently posted on your social media pages?
Automated social media content updates will utilize intelligent apps and automation to constantly upload content you created in bulk. This will build a large following and boost your engagement and company reputation without taking a large chunk of your day to manually create and upload content. - Targeted Email Blasts – Do you regularly land useful industry knowledge into your lead’s inboxes?
Position yourself as an industry expert and build trust in your brand by automating emails containing new or repurposed content directly to leads in the applicable stage of the funnel, suitable demographics, and optimal time of the week and day.
Be Sure To Follow-up
Your inactive customers and forgotten shopping carts are loaded with potential sales. Rather than wasting valuable employee time to get in touch with them, automate the communications with no human intervention.
- Recover Abandoned Carts – Are customers reminded about their abandoned shopping carts after a designated amount of time passes and the items are not purchased?
With studies proving that 45% of abandoned cart emails are opened, by automating an email reminding customers of their carts you can recover a significant amount of these sales without anyone on your team executing a single task!
- Inactive Client Re-engagement – Do you know who your inactive customers are?
If your customer database includes details about inactive customers, such as the date of their last order or booking, you can spark return interest by offering special rates or discounts.
For example, you can set your email provider to automatically send a special offer email to any customers who haven’t visited your website within the last 90 days, or placed an order within the last six months (depending on your business type).
The same can be automated for contacts on your email list who haven’t opened your emails in 14 or 30 days, etc. These email addresses can automatically receive a large discount offer which will hopefully re-engage them.
- Inactive Client Re-engagement – Do you know who your inactive customers are?
Maintaining Happy Customers
The value of a happy customer should not be taken for granted, both due to their repeat purchases, and because of the customers they are bound to refer. This makes every step you take to ensure a smooth and pleasant customer experience a significant marketing investment. Here are some digital marketing examples you can use to improve the customer experience.
- Client Education – Do your clients consider you an industry expert?
Sharing expert content every day on email or social media works great, but keeping up the schedule can be exhausting! Luckily, you don’t have to. Simply create your content in bulk and set up simple automations to post it all to the relevant channels on schedule. - Customer Loyalty – Do your customers feel personally connected or indebted to your brand?
Offering loyalty incentives to return customers, and keeping track of which customers deserve rewards, can mean incredibly complex spreadsheets and systems. Or just a simple automation.
You can easily set specific actions – like a free gift or company coupon – to be sent to customers who meet certain criteria – like spending a minimum of $1,000 on purchases within 90 days. - Smooth Experience – Is the overall staff-to-client communication at your business timely, intuitive, and clear?
Marketing automation workflow examples you can incorporate include:- Welcoming new customers
- Notifying customers about order status updates and shipping
- Reminding clients about upcoming appointments/meetings
- Announcing office hours and support contact information changes
- These communications will both streamline the client experience as well as avoid miscommunication frustrations, with zero extra employee effort necessary past its initial setup.
- Customer Feedback – Have you exceeded expectations or disappointed a customer?
Have a short and simple survey automatically sent to clients following an order, appointment, or interaction with your staff. This will provide you with invaluable insights as to how you can improve the current customer satisfaction level and cater to the unique needs of potential customers in their demographic without consuming any additional employee time.
Organizing Your CRM System
Implementing and maintaining a robust CRM system where detailed information for all potential and existing clients are stored is an essential backbone for the successful implementation of any marketing automation ideas. You can then integrate all your apps so they can automatically pull the client data as needed.
With this in place, all your future marketing efforts will be streamlined due to the ability to sort data by any category, including:
- Stage in the lead funnel
- Geographic location
- Last utilized services or shopped for products date
- Frequently purchased items categories
This will keep the data for all marketing projects organized so you’ll be sure to reach the right people, at the right time, with a customized offer. Figure out whether Pipedrive is the right CRM for you by getting guidance from an expert Pipedrive consultant or use a CRM consulting service to discover which other CRM platform you can use to streamline your marketing activities.
The Flow Digital Difference
Implementing any of the marketing automation examples detailed above will instantly boost your productivity, saving you time and money. Our experts at Flow Digital create custom workflows and marketing automations to help accelerate your business.Add to the thousands of hours our clients have saved by organizing and automating your marketing tasks and benefit from:
- CRM data that is accurate and optimally configured
- Increased campaign conversion rates
- Robust data analytics pointing you to the next smart marketing move
We hope you found inspiration from our collection of the top marketing automation examples we could think of!
Still not sure where to start?
Book a call with a Flow Digital automations expert to get started.
We’ll help you create a customized web of mechanical brains who will collaborate to execute your marketing tasks – from market analysis to the actual email blasts – so you only pay for human brain space where it is absolutely needed.
Welcome to your new – automated – marketing team.
Nathan Weill
Certified Zapier expert, premier Pipedrive partner and self-professed tech geek. Nathan has over a decade of experience helping hundreds of companies optimize their workflows, streamline processes and eliminate time-consuming tasks. Founder of Flow Digital, Nathan enjoys harnessing the power of automation to save businesses time and money.
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